OneView Ancillary Management System (AMS) is an enterprise software solution providing an e-commerce framework for managing first- and third-party ancillary product and/or services, integrating other business applications (e.g. central reservation system, global distribution system and property management systems) to deliver a consolidated master booking record, business rules for loyalty reward programs, and optimization of business performance through analytics and reporting.
Below is a list of how OneView AMS™ integrates into common hotel management software.
Internal Ancillary Inventory & Pricing Systems
OneView Ancillary Management System integrates with systems that manage internal ancillary pricing and inventory of products or services owned/created by the user. These systems might be from the user’s own development or from a third party vendor. Examples of internal ancillary inventory include spa, golf, room extras such as welcome champagne and fruit, club floors, gym usages, seminars, for hotels; seat upgrades, meals, club entry for airlines. In short these systems that manage inventory owned/offered by the user whether the system was self-created or through a third-party.
External Ancillaries Inventory & Pricing Systems
OneView AMS integrates with systems that manage external ancillary pricing and inventory of products or services created or sourced by third parties. Examples of ancillary inventory for airlines, hotels, car rental, financial services companies and other travel companies include tours, activities, car rental, dining reservations, dining delivery, ground transportation, offered directly by suppliers or consolidators.
Central Reservations System (CRS)
OneView Ancillary Management System integrates with Central Reservations Systems whether provided by a third-party or developed by the user itself. Data flows from the CRS to OneView AMS including the customer name and unique ID such as loyalty or reservations numbers. Data flows from the OneView AMS to the CRS including all details related to ancillary bookings whether consolidated or in parts including product type, date, time, duration, location, units purchased, policies; a master booking record formatted for customer and user staff access.
Customer Relationship Management (CRM) or User Profile System
OneView AMS integrates with Customer Relationship Management (CRM) systems and/or User Profile systems whether provided by a third party or developed by the user itself. Data flow from the CRM to OneView AMS will include the customer name and unique ID such as loyalty or reservations numbers, and may include customer activity history to facilitate segmented and personalized offers of ancillaries. Data flow from OneView AMS to the CRM includes all details related to ancillary bookings whether consolidated or in parts including product type, date, time, duration, location, units purchased, policies; a master booking record formatted for customer relationship management.
Customer Loyalty System
OneView AMS integrates with Customer Loyalty Systems whether provided by a third party or developed by the user itself. Data flow from Customer Loyalty systems to OneView AMS includes conversion rates to translate from a designated base currency to loyalty point denominations and vice versa. Data flow from OneView Ancillary Management System to Customer Loyalty Systems includes a unique customer account identifier, along with a number of loyalty points to credit to, or debit from the designated customer account.
OneView Ancillary Management System integrates with marketing software systems whether provided by a third party as well as software developed by iSeatz. This includes A/B testing, e-mail templating and distribution, e-mail lists, landing pages, lead nurturing, lead scoring, search marketing, segmentation, social marketing, visitor tracking, and dynamic content in order to promote and merchandize ancillaries.
AMS Reporting Dashboard
OneView AMS integrates data from a wide variety of sources consolidates it into a reporting dashboard. Sources include but are not limited to third party and internal ancillary booking dates, times, passenger names, products, services, pricing, margins, booking window, lead source, funnel and conversion activity, location as well as cross-referencing of data to identify trends.
Ancillary Management System is U.S. patent pending.
For more information about OneView AMS or to talk with the iSeatz team, please visit www.AncillaryManagementSystem.com