--- title: [White Paper] Creating the Hotel of the Future with Ancillaries description: Free white paper exploring hotel ancillaries and the revenue strategy and trends that hotel executives can implement to increase hotel ancillary revenue. image: https://www.iseatz.com/hubfs/friends-in-nyc-iseatz.jpeg --- [iSeatz](https://www.iseatz.com/) [Blog](https://www.iseatz.com/blog) Menu - [ Our Platform ](https://www.iseatz.com/our-platform) - [ Travel & Lifestyle Portfolio ](https://www.iseatz.com/portfolio) - [ Work With Us ](https://www.iseatz.com/work-with-us) - [ News & Insights ](https://www.iseatz.com/blog) - [ About ](https://www.iseatz.com/about-iseatz) - [ Careers ](https://www.iseatz.com/careers) - [ Contact ](https://www.iseatz.com/contact-us) ![](https://www.iseatz.com/hs-fs/hubfs/Website/hot-air-balloons.jpg?width=866&height=1300&name=hot-air-balloons.jpg) Help Them Check Off Their Bucket List Our travel and lifestyle portfolio has everything from first-class flights to fitness classes, including over 400,000 tours and activities. [ View Our Portfolio ](https://www.iseatz.com/portfolio) Go back to menu toggle ![](https://www.iseatz.com/hs-fs/hubfs/friends-in-nyc-iseatz.jpeg?width=640&name=friends-in-nyc-iseatz.jpeg) Post Tags - [ancillary management system](https://www.iseatz.com/blog/tag/ancillary-management-system) - [research](https://www.iseatz.com/blog/tag/research) - [white paper](https://www.iseatz.com/blog/tag/white-paper) - [tech](https://www.iseatz.com/blog/tag/tech) - [travel](https://www.iseatz.com/blog/tag/travel) - [ancillary merchandise](https://www.iseatz.com/blog/tag/ancillary-merchandise) # [White Paper] Creating the Hotel of the Future with Ancillaries [![Picture of iSeatz](https://www.iseatz.com/hs-fs/hubfs/iseatz-favicon-white.png?width=70&height=70&name=iseatz-favicon-white.png) ](https://www.iseatz.com/blog/author/iseatz) [iSeatz](https://www.iseatz.com/blog/author/iseatz) Jan 16, 2019 2 minute read [Hotel ancillaries](https://blog.iseatz.com/what-is-a-hotel-ancillary/), often known to travelers and travel businesses as the extra items — like rental cars, hotel room upgrades, spa visits, and tours — that are bundled along with their rooms, already play an essential role in the sector’s merchandising, marketing, and revenue considerations. But even though ancillaries have always been an effective [strategy to boost sales](https://blog.iseatz.com/28-billion-ancillary-revenue-opportunity/), they are no longer seen by hotel executives as a mere supplement to other travel products. Today, they are increasingly the main event. Following the lead of the airline industry, which in 2017 earned an estimated $82 billion worldwide from sales of ancillary products, hotel executives are realizing that they are no longer simply selling access to just rooms and beds. Instead, they are now travel gatekeepers and tastemakers, selling access to a universe of related experiences connected to dining, entertainment, spas, tours and activities, retail, local services, and more. Taking this more expansive view of hospitality offers hotel businesses a variety of business benefits, including increased revenue, a more detailed understanding of the wants and needs of their customers, and an ability to drive more repeat business and create loyal customers. How will hotels achieve this new vision for the future of ancillaries? What consumer trends confirm the potential of this new strategy? And what hotel brands are already finding success with this new approach? [Skift](http://www.skift.com) and [iSeatz](http://iseatz.com) will explore all of these questions plus much more in this report. ### IN THIS REPORT - Why more hospitality brands are trying to expand their role in the traveler journey beyond just the hotel room - Why changes in traveler behavior are creating an opportunity for hotels to offer guests a wider range of ancillary products and services than they sold in the past - Why hotels must evolve their strategies related to personalization and loyalty in order to take full advantage of the emerging power of ancillaries - How hotel brands like IHG, Marriott, and Accor are successfully adopting a new approach to ancillary merchandising, marketing and sales ## Get the Report: ## Related Posts - ### [ [White Paper] 5 Tips for picking an Ancillary Management System ](https://www.iseatz.com/blog/selecting-ancillary-management-system) The travel, tourism and hospitality industries understand they must rely on ancillary services as a core component of their revenue and ... - ### [ [Press Release] iSeatz Introduces  OneView ](https://www.iseatz.com/blog/iseatz-introduces-first-ancillary-management-system-oneview-ams) NEW ORLEANS- September 20, 2018 - iSeatz introduces the industry’s first global Ancillary Management System (AMS)*. OneView AMS is an ... - ![](https://www.iseatz.com/hs-fs/hubfs/hotels-ancillaries-iseatz.jpg?width=420&name=hotels-ancillaries-iseatz.jpg) ### [ Hotels Continue to Struggle to Offer Ancillaries ](https://www.iseatz.com/blog/why-hotels-are-struggling-to-offerer-ancillaries) Hotel ancillary strategies are currently in a state of infancy, however there is a huge growth opportunity. 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