--- title: [Press Release] Explore Loyalty for Member Organizations description: Discover insights on loyalty challenges and strategies for membership-based organizations in the latest iSeatz report. image: https://www.iseatz.com/hubfs/blog/iSeatz%20-%202023%20Demand%20Gen%20Checklist%20-%20Index%20Pg%20Img%20-%201330x671%20-%2020240226%20HW.png --- [iSeatz](https://www.iseatz.com/) [Blog](https://www.iseatz.com/blog) Menu - [ Our Platform ](https://www.iseatz.com/our-platform) - [ Travel & Lifestyle Portfolio ](https://www.iseatz.com/portfolio) - [ Work With Us ](https://www.iseatz.com/work-with-us) - [ News & Insights ](https://www.iseatz.com/blog) - [ About ](https://www.iseatz.com/about-iseatz) - [ Careers ](https://www.iseatz.com/careers) - [ Contact ](https://www.iseatz.com/contact-us) ![](https://www.iseatz.com/hs-fs/hubfs/Website/hot-air-balloons.jpg?width=866&height=1300&name=hot-air-balloons.jpg) Help Them Check Off Their Bucket List Our travel and lifestyle portfolio has everything from first-class flights to fitness classes, including over 400,000 tours and activities. [ View Our Portfolio ](https://www.iseatz.com/portfolio) Go back to menu toggle ![](https://www.iseatz.com/hs-fs/hubfs/blog/iSeatz%20-%202023%20Demand%20Gen%20Checklist%20-%20Index%20Pg%20Img%20-%201330x671%20-%2020240226%20HW.png?width=640&name=iSeatz%20-%202023%20Demand%20Gen%20Checklist%20-%20Index%20Pg%20Img%20-%201330x671%20-%2020240226%20HW.png) # [Press Release] Explore Loyalty for Member Organizations [![Picture of iSeatz](https://www.iseatz.com/hs-fs/hubfs/iseatz-favicon-white.png?width=70&height=70&name=iseatz-favicon-white.png) ](https://www.iseatz.com/blog/author/iseatz) [iSeatz](https://www.iseatz.com/blog/author/iseatz) Mar 12, 2024 7 minute read This Press Release was originally published on PR Newswire. You can read the original post [here.](https://www.prnewswire.com/news-releases/new-iseatz-report-explores-loyalty-challenges-and-strategies-for-membership-based-organizations-302086107.html) --- **NEW ORLEANS, March 12, 2024 –**** ** [iSeatz](https://www.iseatz.com/en/), a leading provider of travel loyalty technology solutions for major airline, hotel, and financial services companies, has released its latest survey report, **[The Benefits of Belonging: An Analysis of Membership-Based Organizations, Their Constituents, and Their Loyalty Strategies](https://www.iseatz.com/membership-program-loyalty-report), **the first of its kind focusing exclusively on the role of loyalty programs within membership-based organizations. The report’s findings reveal many distinctions from commercial loyalty programs, most notably the importance of shared interests among members and emotional connections within membership-based communities.    **The Benefits of Belonging: An Analysis of Membership-Based Organizations, Their Constituents, and Their Loyalty Strategies** is the only industry report aimed at examining and gaining insights into these groups and the people who subscribe to them. It uncovers a distinguishable set of priorities, preferences, and needs compared with other research on commercial loyalty programs.   The report is based on survey data collected from 251 membership organization professionals responsible for overseeing or directing membership organizations, member attraction, retention, or engagement, and over 2,000 U.S. consumers actively affiliated with a club, association, trade group, private membership organization, or participants in a subscription program.  Irrespective of size or type, membership-based organizations face unique challenges and have asymmetrical goals for their loyalty programs related to their reward portfolios, investment priorities, new member acquisition, revenue/dues growth, and member user experience. While each type of organization has its own needs based on its industry and focus, they all share one commonality: that travel rewards and a better travel rewards platform can help them achieve their top goals, namely attracting new members and increasing engagement with existing members.     "Our report sets a new standard for understanding the dynamics of loyalty within the membership-based sector by pinpointing the distinct needs and goals of membership communities, something never done before,” says Kenneth Purcell, CEO of iSeatz. “Understanding the ‘how’ and ’why’ behind members’ behavior ensures that membership organizations can develop effective loyalty strategies that enhance engagement and retention and unlock new avenues for sustainable growth.”    The traditional transactional approach to loyalty will only go so far toward engaging and retaining members. Report findings reveal that enhanced marketing strategies, improved travel booking capabilities, and more comprehensive, feature-rich travel loyalty technology present a significant opportunity to boost member engagement, attract new members, and provide broader benefits to existing members across the membership organization sector.  ##### **A Different Type of Consumer Affinity**  Shared interests and values drive consumers who belong to membership organizations to a greater extent than individuals who belong to more traditional loyalty programs. Report data suggests that for membership organizations, a loyalty strategy that reinforces advocacy and social loyalty will be more effective, given that the organization-member relationship thrives on the strength of their brand affinity and intrinsic value compared to the traditional loyalty program-customer relationship, which is transactional in nature.   Additional key highlights from the report include:   - **80%** of members actively engage with their most-frequented organizations weekly, while **33%** reported daily interactions, **32%** engaged a few times per week, and **15%** engaged weekly.  - Membership organizations offer a wide range of rewards but often lack high-quality travel and lifestyle rewards options that **resonate most** with members.   - Despite **93% **of surveyed organizations offering travel booking services, **29%** of respondents seldom book travel through membership organizations, presenting a big challenge for organizations to overcome.  - Membership organizations prioritize their investments differently than traditional brands, with **60%** prioritizing marketing and **37%** focusing on personalization. This drastically differs from traditional brands, prioritizing incremental improvements to loyalty experience and platform.  - Members of subscription programs or services belong to more loyalty programs (**56%** belonging to more than three programs vs. the **26%** survey average), interact more frequently, and place greater value on everyday discounts and unique experiences.  “It’s no longer just about value. Affinities run deeper, and although value continues to be a key motivating factor, it doesn't solely define a membership organization's intrinsic worth,” says Kenneth Purcell, CEO of iSeatz. “Investing in technology, robust rewards portfolios, and superior user experience presents a transformative opportunity for membership organizations to increase engagement among current members and attract new members with a revamped value proposition.”  For more information about iSeatz’s Membership Organization report or to speak with Kenneth Purcell, CEO of iSeatz, about the survey findings, please get in touch with Vanessa Horwell at [vhorwell@thinkinkpr.com](mailto:vhorwell@thinkinkpr.com).   --- **About iSeatz**   iSeatz connects people to brands with personalized and diverse travel & lifestyle experiences. Backed by proven deliverability, reliable advanced analytics, and travel lifecycle expertise, iSeatz sets the bar for a superb journey from the very first search. Our clients represent the best in travel, hospitality, and financial services, including American Express, IHG Hotels & Resorts, and Wyndham Hotels & Resorts. Learn more at iSeatz.com.   --- ### **Want More news and Insights from iSeatz? Sign up for our newsletter!** [![SUBSCRIBE NOW](https://no-cache.hubspot.com/cta/default/4857126/de7a6932-16f5-40cb-93d5-9c4896069fae.png)](https://cta-redirect.hubspot.com/cta/redirect/4857126/de7a6932-16f5-40cb-93d5-9c4896069fae) ## Related Posts - ![](https://www.iseatz.com/hs-fs/hubfs/blog/membership%20blog%20social-3.jpeg?width=420&height=219&name=membership%20blog%20social-3.jpeg) ### [ [Global Loyalty Organisation] Loyalty Insights for Membership Orgs. ](https://www.iseatz.com/blog/global-loyalty-organisation-new-iseatz-report-explores-loyalty-challenges-and-strategies-for-membership-based-organizations) This article was originally published by the Global Loyalty Organisation. You can view it on their site here. - ![](https://www.iseatz.com/hs-fs/hubfs/Campaigns/Tipping%20Point%202024%20Loyalty%20Trends%20Report/iSeatz%20-%202024%20Travel%20Loyalty%20Tipping%20Point%20Series%20-%20Index%20Pg%20Img%20Opt%202%20-%201300x656%20-%2020240201%20HW.png?width=420&height=211&name=iSeatz%20-%202024%20Travel%20Loyalty%20Tipping%20Point%20Series%20-%20Index%20Pg%20Img%20Opt%202%20-%201300x656%20-%2020240201%20HW.png) ### [ Press Release: iSeatz Unveils 2024 Loyalty Trends Report ](https://www.iseatz.com/blog/press-release-iseatz-unveils-2024-loyalty-trends-report) New study reveals key trends impacting travel loyalty programs, shifting consumer habits, and opportunities for brands navigating the new ... - ![](https://www.iseatz.com/hs-fs/hubfs/Campaigns/2024%20Travel%20trends/casual-group-hike-iseatz%20reduced.jpeg?width=420&height=280&name=casual-group-hike-iseatz%20reduced.jpeg) ### [ Press Release: 2024 Travel Trends Explored in New iSeatz Report ](https://www.iseatz.com/blog/press-release-2024-travel-trends-explored-in-new-iseatz-report) Latest survey data indicates a sustained demand for travel next year, especially among younger generations, and a shift to earlier travel ... - [LinkedIn ](https://www.linkedin.com/company/iseatz/) Loyalty Tech Built in New Orleans ## Footer Navigation ### [ About ](https://www.iseatz.com/about-iseatz) Toggle About child menu ** - [Leadership Team](https://www.iseatz.com/about-iseatz#about-leadership) - [Careers](https://www.iseatz.com/careers) - [News & Insights](https://www.iseatz.com/blog) ### [ Contact ](https://www.iseatz.com/contact-us) ### [ Partnerships ](https://www.iseatz.com/work-with-us) Toggle Partnerships child menu ** - [Work With Us](https://www.iseatz.com/work-with-us) - [Become a Supplier](https://www.iseatz.com/contact-us) ### [ Technology ](https://www.iseatz.com/our-platform) Toggle Technology child menu ** - [Security & Compliance](https://www.iseatz.com/security-and-compliance) - [Travel & Lifestyle Portfolio](https://www.iseatz.com/portfolio) - [Request a Demo](https://www.iseatz.com/demo-the-platform) ![Louisiana Economic Development](https://www.iseatz.com/hubfs/Louisiana%20ED%20Logo%20with%20Text%20v2.png) - [ LinkedIn ](https://www.linkedin.com/company/iseatz/) ## Legal - [© iSeatz 2026](https://iseatz.com/) - [ Privacy Policy ](https://www.iseatz.com/en/iseatz-privacy-policy) - Cookie Settings Cookie Settings