---
title: 1:1 Personalization - are we there yet? (Phocuswright 2019)
description: Executives from Facebook, Foursquare, iSeatz, and Flight Centre discuss the future of 1:1 marketing and customer interaction on the Phocuswright Main Stage
image: https://www.iseatz.com/hubfs/Kenneth%20Phocuswright%20copy.jpg
---

[iSeatz](https://www.iseatz.com/) [Blog](https://www.iseatz.com/blog)

Menu

- [ Our Platform ](https://www.iseatz.com/our-platform)
- [ Travel & Lifestyle Portfolio ](https://www.iseatz.com/portfolio)
- [ Work With Us ](https://www.iseatz.com/work-with-us)
- [ News & Insights ](https://www.iseatz.com/blog)

- [ About ](https://www.iseatz.com/about-iseatz)
- [ Careers ](https://www.iseatz.com/careers)
- [ Contact ](https://www.iseatz.com/contact-us)

![](https://www.iseatz.com/hs-fs/hubfs/Website/hot-air-balloons.jpg?width=866&height=1300&name=hot-air-balloons.jpg)

 Help Them Check Off Their Bucket List

 Our travel and lifestyle portfolio has everything from first-class flights to fitness classes, including over 400,000 tours and activities.

[ View Our Portfolio ](https://www.iseatz.com/portfolio)

 Go back to menu toggle

Post Tags

- [research](https://www.iseatz.com/blog/tag/research)
- [loyalty](https://www.iseatz.com/blog/tag/loyalty)
- [customer loyalty](https://www.iseatz.com/blog/tag/customer-loyalty)
- [personalization](https://www.iseatz.com/blog/tag/personalization)
- [panel](https://www.iseatz.com/blog/tag/panel)

# 1:1 Personalization - are we there yet? (Phocuswright 2019)

[![Picture of iSeatz](https://www.iseatz.com/hs-fs/hubfs/iseatz-favicon-white.png?width=70&height=70&name=iseatz-favicon-white.png) ](https://www.iseatz.com/blog/author/iseatz)

[iSeatz](https://www.iseatz.com/blog/author/iseatz)

Nov 21, 2019 1 minute read

![](https://www.iseatz.com/hs-fs/hubfs/Kenneth%20Phocuswright%20copy.jpg?width=640&name=Kenneth%20Phocuswright%20copy.jpg)

Did you miss Phocuswright 2019 in Hollywood Florida?

Watch the full panel on personalization here. 

Better technology, not least of all AI, is unlocking the power of data to tailor and target like never before. Providers are growing more confident in their ability to match travelers with the right offers, to surprise and delight in-trip, and to create deeper satisfaction. How far are we from a frictionless end-to-end journey that meets all of the traveler’s unique needs? To what extent do travelers want this, and how should travel providers be considering the need for privacy and security in the equation?

Moderator:   
Norm Rose Senior Technology and Corporate Market Analyst, Phocuswright Inc. 

Panelists:   
Jeffrey Glueck CEO, Foursquare

Kenneth Purcell Founder/CEO, iSeatz Inc.

Edward Silver Chief Technology Office, Corporate Brands, Flight Centre Travel Group Limited

Simon Whitcombe Vice President, North America, Global Marketing Solutions, Facebook Inc.

## Related Posts

- ![](https://www.iseatz.com/hs-fs/hubfs/Campaigns/Q1%202023%20Survey%20Report/airport-3-iseatz%20copy.jpg?width=420&height=193&name=airport-3-iseatz%20copy.jpg)
  
  ### [ [The Customer] The Tipping Point for Travel Loyalty ](https://www.iseatz.com/blog/the-customer-booking-payments-the-tipping-point-for-travel-loyalty)
  
  This story was originally published by The Customer. Read on their site here.
- ![](https://www.iseatz.com/hs-fs/hubfs/Campaigns/Bank%20of%20America%20RFP%20Playbook/AdobeStock_622085487%20reduced.jpeg?width=420&height=280&name=AdobeStock_622085487%20reduced.jpeg)
  
  ### [ How to Navigate the 2024 travel demand ](https://www.iseatz.com/blog/2024-travel-demand)
  
  As the curtain rises on 2024, the fervor for travel among consumers has reached unprecedented heights. But what exactly is steering their ...
- ![](https://www.iseatz.com/hs-fs/hubfs/Campaigns/Q1%202023%20Survey%20Report/tourist-iphone-street-iseatz_1200x800.png?width=420&height=262&name=tourist-iphone-street-iseatz_1200x800.png)
  
  ### [ [Skift] New Report: The Tipping Point for Travel Loyalty in 2023 ](https://www.iseatz.com/blog/skift-new-report-the-tipping-point-for-travel-loyalty-in-2023)
  
  This story was originally published by Skift. Read on their site here.

- [LinkedIn ](https://www.linkedin.com/company/iseatz/)

 Loyalty Tech Built in New Orleans

## Footer Navigation

### [ About ](https://www.iseatz.com/about-iseatz) Toggle About child menu **

- [Leadership Team](https://www.iseatz.com/about-iseatz#about-leadership)
- [Careers](https://www.iseatz.com/careers)
- [News & Insights](https://www.iseatz.com/blog)

### [ Contact ](https://www.iseatz.com/contact-us)

### [ Partnerships ](https://www.iseatz.com/work-with-us) Toggle Partnerships child menu **

- [Work With Us](https://www.iseatz.com/work-with-us)
- [Become a Supplier](https://www.iseatz.com/contact-us)

### [ Technology ](https://www.iseatz.com/our-platform) Toggle Technology child menu **

- [Security & Compliance](https://www.iseatz.com/security-and-compliance)
- [Travel & Lifestyle Portfolio](https://www.iseatz.com/portfolio)
- [Request a Demo](https://www.iseatz.com/demo-the-platform)

![Louisiana Economic Development](https://www.iseatz.com/hubfs/Louisiana%20ED%20Logo%20with%20Text%20v2.png)

- [ LinkedIn ](https://www.linkedin.com/company/iseatz/)

## Legal

- [© iSeatz 2026](https://iseatz.com/)
- [ Privacy Policy ](https://www.iseatz.com/en/iseatz-privacy-policy)
- Cookie Settings

 Cookie Settings