--- title: iSeatz Celebrates 25 Years of Travel Loyalty with New Platform Launch description: iSeatz marks 25 years of innovation in travel loyalty technology with the launch of its latest platform, LXP, offering seamless integration. image: https://www.iseatz.com/hubfs/25th%20Anniversary%20Campaign/ZSMITH-2019-11-14-2621%20HiRes.jpg --- [iSeatz](https://www.iseatz.com/) [Blog](https://www.iseatz.com/blog) Menu - [ Our Platform ](https://www.iseatz.com/our-platform) - [ Travel & Lifestyle Portfolio ](https://www.iseatz.com/portfolio) - [ Work With Us ](https://www.iseatz.com/work-with-us) - [ News & Insights ](https://www.iseatz.com/blog) - [ About ](https://www.iseatz.com/about-iseatz) - [ Careers ](https://www.iseatz.com/careers) - [ Contact ](https://www.iseatz.com/contact-us) ![](https://www.iseatz.com/hs-fs/hubfs/Website/hot-air-balloons.jpg?width=866&height=1300&name=hot-air-balloons.jpg) Help Them Check Off Their Bucket List Our travel and lifestyle portfolio has everything from first-class flights to fitness classes, including over 400,000 tours and activities. [ View Our Portfolio ](https://www.iseatz.com/portfolio) Go back to menu toggle ![](https://www.iseatz.com/hs-fs/hubfs/25th%20Anniversary%20Campaign/ZSMITH-2019-11-14-2621%20HiRes.jpg?width=640&name=ZSMITH-2019-11-14-2621%20HiRes.jpg) # iSeatz Celebrates 25 Years of Travel Loyalty with New Platform Launch [![Picture of iSeatz](https://www.iseatz.com/hs-fs/hubfs/iseatz-favicon-white.png?width=70&height=70&name=iseatz-favicon-white.png) ](https://www.iseatz.com/blog/author/iseatz) [iSeatz](https://www.iseatz.com/blog/author/iseatz) Aug 19, 2024 4 minute read *The leader in travel technology innovation unveils LXP**TM**, the latest evolution in travel-as-a-service loyalty solutions* **NEW ORLEANS, August 14, 2024 – **iSeatz, a leading provider of travel loyalty technology solutions, turns 25 this month. To mark this milestone, the company is launching its new platform, LXP, which reflects its history of innovation and leadership in the travel loyalty technology sector. Unveiling a groundbreaking new technology solution to mark an anniversary aligns perfectly with iSeatz’s tradition of looking to the future and navigating new paths forward; the company pioneered third-party ancillary services in the booking path with Delta in 2007 - a first in the airline sector – and created the gold standard in travel rewards by partnering with American Express Travel in 2012.  ## **Introducing the Next Evolution in Travel Loyalty Technology: LXP** Now, iSeatz is again expanding the boundaries of travel loyalty technology with the launch of its latest platform, LXP. LXP is a Travel-as-a-Service platform that seamlessly integrates existing loyalty systems with modern technology and a comprehensive travel and lifestyle portfolio. It creates a marketplace to power successful customer acquisition and retention programs, enabling brands to maximize engagement, increase customer lifetime value, and drive revenue. LXP is designed to increase agility, efficiency, and adaptability. Its API-first microservices framework allows companies to keep pace with evolving market challenges and the demands of their most discerning customers. This makes LXP a multi-tenant, highly configurable solution that allows brands to shape the look, feel, and functionality of the entire end user’s loyalty experience. It delivers relevant, curated offers and content, frictionless earning and redemption opportunities, and unparalleled visibility into transactions and other member interactions. LXP can easily accommodate bespoke client back-end services, and its front-end is built for fast and flexible deployments. “When you reach a milestone like 25 years, it is tempting to look back and admire what we have achieved as a company,” says Kenneth Purcell, founder and CEO of iSeatz. “Yes, we have done some great things, and I believe we have done them the right way, with a commitment to customer centricity, empowering our internal teams, and giving back to our communities. But we would rather look ahead, as we always have. That is what the LXP launch represents: our promise that the next quarter-century of iSeatz will be just as relentlessly focused on innovation and moving our industry forward as the last.” ## **Humble Beginnings, Major Milestones** Since its founding in 1999 as a restaurant reservations platform by Purcell, who continues to lead the company today, iSeatz has evolved to become the leading name in travel loyalty technology. The company’s travel platforms have facilitated nearly 40 million bookings for over 65 million travelers and processed more than 928 billion total loyalty points since 2008. iSeatz technology currently powers loyalty programs for top brands like American Express, IHG Hotels & Resorts, and Wyndham Hotels & Resorts. In the process, iSeatz has introduced new ways for customers to earn and redeem loyalty points, significantly enhancing their travel experiences. This includes unique lifestyle reward opportunities that provide travelers with more value and flexibility and digital solutions that enhance customer engagement and drive companies’ revenue growth. iSeatz is committed to ensuring LXP is  built to be “accessible by all.” This dedication to accessibility is integral to iSeatz’s  technologies, processes, and corporate philosophy. As part of this commitment, iSeatz is actively optimizing its accessibility processes, such as building virtual user groups to test and refine features for various disabilities, ensuring an inclusive experience for all users. Accessibility will continue to be a cornerstone as iSeatz innovates and expands, including integrating greater data analytics capabilities (including AI and machine learning) to identify patterns, predict preferences, and improve service to clients and their customers. “We are in the ideal position to address the most pressing challenges our clients face, and we address them with tailored solutions that enhance operational efficiency, drive revenue growth, and create better customer experiences,” adds Purcell. “We look forward to advancing that position for many more years.” For more information about the iSeatz executive team and growth strategies or to speak with Kenneth Purcell, CEO of iSeatz, please contact [public_relations@iseatz.com](mailto:public_relations@iseatz.com).  #  #  # ## **About iSeatz**  iSeatz drives enduring brand loyalty through exceptional, connected experiences. Our digital commerce and loyalty tech solutions enable travel and lifestyle bookings that drive engagement and customer lifetime value. Our clients represent the best in travel, hospitality, and financial services, including American Express, IHG Hotels & Resorts, and Wyndham Hotels & Resorts. Backed by proven deliverability, reliable advanced analytics, and travel lifecycle expertise, iSeatz sets the bar for a superb journey from the very first search. Learn more at iSeatz.com. --- Want more news and insights from iSeatz? Sign up for our newsletter. [![SUBSCRIBE NOW](https://no-cache.hubspot.com/cta/default/4857126/de7a6932-16f5-40cb-93d5-9c4896069fae.png)](https://cta-redirect.hubspot.com/cta/redirect/4857126/de7a6932-16f5-40cb-93d5-9c4896069fae) To learn more about our work with travel and financial services brands and their loyalty programs, [contact us here](https://www.iseatz.com/contact-us).  ## Related Posts - ![](https://www.iseatz.com/hs-fs/hubfs/iSeatz%20-%20New%20Hires%20Announcement%20-%20Press%20Release%20Image%20-%201200x628%20-%2020240403%20HW.png?width=420&height=219&name=iSeatz%20-%20New%20Hires%20Announcement%20-%20Press%20Release%20Image%20-%201200x628%20-%2020240403%20HW.png) ### [ Press Release: iSeatz Adds Enterprise Loyalty Experts to the Team ](https://www.iseatz.com/blog/press-release-iseatz-adds-enterprise-loyalty-experts-to-executive-team) Incoming President Larry Wine and Chief Customer Officer Dave Parsons will help guide the company's expansion strategy - ![](https://www.iseatz.com/hs-fs/hubfs/Tipping%20Point%20for%20Loyalty%202025/iSeatz%20-%20The%20Tipping%20Point%202025%20Report%20-%20Press%20Release%20Thumbnail%20-%201330x671%20-%2020250128%20HW%20%281%29.png?width=420&height=211&name=iSeatz%20-%20The%20Tipping%20Point%202025%20Report%20-%20Press%20Release%20Thumbnail%20-%201330x671%20-%2020250128%20HW%20%281%29.png) ### [ Canada’s Loyalty Evolution in 2025: Travel, Value, and Engagement ](https://www.iseatz.com/blog/understanding-canadas-loyalty-evolution-in-2025-insights-on-travel-value-and-engagement) Understanding Canada’s Loyalty Evolution in 2025: Insights on Travel, Value, and Engagement New iSeatz “Tipping Point” Study Highlights How ... - ![](https://www.iseatz.com/hs-fs/hubfs/Tipping%20Point%20for%20Loyalty%202025/iSeatz%20-%20The%20Tipping%20Point%202025%20Report%20-%20Press%20Release%20Thumbnail%20-%201330x671%20-%2020250128%20HW%20%283%29.png?width=420&height=211&name=iSeatz%20-%20The%20Tipping%20Point%202025%20Report%20-%20Press%20Release%20Thumbnail%20-%201330x671%20-%2020250128%20HW%20%283%29.png) ### [ iSeatz Releases Third Annual Tipping Point Travel Loyalty Report ](https://www.iseatz.com/blog/travel-loyalty-2025) Examining U.S. Travel Loyalty in 2025: New Insights on Growth, Challenges, and Opportunities Third Annual iSeatz “Tipping Point” Study ... - [LinkedIn ](https://www.linkedin.com/company/iseatz/) Loyalty Tech Built in New Orleans ## Footer Navigation ### [ About ](https://www.iseatz.com/about-iseatz) Toggle About child menu ** - [Leadership Team](https://www.iseatz.com/about-iseatz#about-leadership) - [Careers](https://www.iseatz.com/careers) - [News & Insights](https://www.iseatz.com/blog) ### [ Contact ](https://www.iseatz.com/contact-us) ### [ Partnerships ](https://www.iseatz.com/work-with-us) Toggle Partnerships child menu ** - [Work With Us](https://www.iseatz.com/work-with-us) - [Become a Supplier](https://www.iseatz.com/contact-us) ### [ Technology ](https://www.iseatz.com/our-platform) Toggle Technology child menu ** - [Security & Compliance](https://www.iseatz.com/security-and-compliance) - [Travel & Lifestyle Portfolio](https://www.iseatz.com/portfolio) - [Request a Demo](https://www.iseatz.com/demo-the-platform) ![Louisiana Economic Development](https://www.iseatz.com/hubfs/Louisiana%20ED%20Logo%20with%20Text%20v2.png) - [ LinkedIn ](https://www.linkedin.com/company/iseatz/) ## Legal - [© iSeatz 2026](https://iseatz.com/) - [ Privacy Policy ](https://www.iseatz.com/en/iseatz-privacy-policy) - Cookie Settings Cookie Settings