iSeatz Appoints Cecilia HammondAs Senior Vice President, Banking & Product

Hammond arrives at iSeatz from Merrill Lynch, where she served as Vice President of Marketing Partnerships and Strategic Alliances

New York, NY, September 5, 2007 – iSeatz, a leading provider of customized Travel and Entertainment technology solutions that drive brand devotion and revenue, today announced the appointment of Cecilia Hammond as Senior Vice President, Banking & Product. She joins iSeatz from Merrill Lynch where, since 2005, she served as the Vice President of Marketing Partnerships and Strategic Alliances, building a highly successful benefits program targeted towards the company’s affluent clients and credit card holders in collaboration with well-known industry leaders.

At iSeatz, Ms. Hammond will manage the Company’s banking clients and help them to develop customized programs that drive customer loyalty and achieve strategic objectives. Ms. Hammond will also launch the Company’s new Strategic Relationships Group, which will be focused on establishing strategic marketing partnerships with leading global brands to further support iSeatz’ banking clients, which include MasterCard and CitiGroup, among others.

“Ceci brings not only brings extensive industry experience to her new role, but also a strong knowledge of iSeatz’ core business of offering customized, end-to-end Travel and Entertainment solutions and a distinct ability to connect, engage and develop people and innovative ideas,” said Kenneth Purcell, founder and chief executive officer of iSeatz.com. “Her leadership efforts will ensure that iSeatz remains uniquely positioned to continue its rapid growth in the industry and that our banking clients are served exceptionally well.”

Ms. Hammond is a 19-year veteran of global client management and business development within financial services contexts. Prior to her post at Merrill Lynch, she held management positions with American Express, Arizona Public Service Company and Sarah Lee Corporation. She first honed her entrepreneurial and leadership skills by founding an advertising and public relations firm, which she sold at 24 – framing the path for her extensive career. Ms. Hammond holds a bachelors degree from the Leadership Institute at Arizona State University.

About iSeatz.com

iSeatz.com is the provider of customized Travel and Entertainment technology solutions that drive brand devotion and revenue for each of its industry-leading customers.  Leveraging its expertise and research, iSeatz delivers a demographically relevant offering that catapults its customers to the forefront of their respective market segments. iSeatz delivers its solutions through a flexible Service Oriented Architecture that enables easy integration and supports a simple interface that drives repeat usage and extreme functionality. By providing this adaptable, strong and creative platform, iSeatz has built a product that is uniquely positioned to accommodate each customer’s needs, business rules and technical specifications.  iSeatz is the first and only company to offer customized product set tailoring, a multi-experience cross selling-engine and consistent shopping experience. In addition, iSeatz provides dedicated  24/7 multilingual customer support, pricing, content and flow that make sense for your business, generates revenue, and shifts share from higher cost channels and competitors.  To learn more about iSeatz.com visit www.iseatz.com.