Delta Air Lines Selects iSeatz to Power New Cross-Sell and Merchandising Strategy and Functionality at delta.com

iSeatz’ customized Travel and Entertainment solution enables Delta to be the only global U.S. airline to offer an integrated, relevant and comprehensive travel gateway

NEW YORK, NY and ATLANTA, GA, June 21, 2007 – iSeatz, a leading provider of customized Travel and Entertainment technology solutions that drive brand devotion and revenue, today announced that its custom-designed solution powers integral components of the newly enhanced delta.com web site. The site is now a full-service travel gateway that offers Delta Air Lines’ customers the opportunity to purchase a global set of relevant lodging, rental car and trip amenity options. This represents an industry “first” – specifically, the first and only time a U.S. carrier has embraced a comprehensive cross-sell and merchandising approach to selling all main components of a trip via an integrated shopping experience.  Delta chose to implement this strategic initiative to better serve its customers, generate ancillary revenue, and to provide yet another reason for customers to use delta.com, the carrier’s lowest-cost booking channel.  
 
With product and functionality relevance as its goal, iSeatz worked closely with Delta to create and implement a shopping-to-fulfillment solution that fits Delta’s business requirements and fully aligns with its customers’ specific product preferences and desires. From hotel accommodations and car rentals with Delta’s SkyMiles partners to trip activities and services including Crown Room Club passes, airport parking, city attractions and more, Delta’s customers may now fulfill all of their Travel and Entertainment needs via a single shopping cart and checkout process. iSeatz’ flexible technology platform easily integrates into delta.com while observing Delta’s business rules and preferences.

Delta invested in a technology solution that is relevant to nearly every customer who makes purchases on delta.com, as well as a sizeable consumer audience that regularly utilizes the Internet to fulfill their travel needs. Findings from a recent consumer survey by Forrester Research indicate the strong customer base that can benefit from the added utility and value of delta.com:

• The overwhelming majority of US airline Business travelers and Leisure travelers purchase travel online (86% and 83%, respectively).

• Almost half (44%) of Business travelers purchase travel from airline supplier sites like delta.com, while 35 percent of Leisure travelers rely on supplier sites.

• Almost all (92%) of US leisure airline travelers buy on supplier sites and stay at least once a year in a hotel for leisure.

Source: Forrester Research North American Consumer Technology Adoption Study Q3 2006 Mail Survey

“With a flexible technology platform that enables us to select inventory sources, improving cross-sell and merchandising, iSeatz allows delta.com to take control of its shelf space and retailing strategy – a critical step that will help us increase customer options and generate revenue,” said Josh Weiss, Delta’s managing director of delta.com.  “By partnering with iSeatz, Delta was able to implement its innovative business strategy quickly.”  

"We're excited to collaborate with Delta and serve as a catalyst in the airline industry by enabling Delta to implement a comprehensive and relevant merchandising strategy that will amplify its brand and increase revenue,” said Kenneth Purcell, founder and chief executive officer of iSeatz.com. "Through our customized technology solution and product set tailoring, Delta is well positioned to differentiate itself in today’s competitive marketplace.”

iSeatz has selectively built a broad  inventory set that consists of more than 60,000 hotel properties, the major car rental agencies and more than 3,000 destination services products, as well as a highly-leverageable proprietary inventory. With a thriving network of Experience Providers supplying a multitude of products and choices, iSeatz’ multi-experience solutions are relevant for any industry-leading company seeking to drive brand devotion and revenue.

Hotel, rental car, and all other additions are subject to the terms and conditions of the service provider.  Prices, amenities, offers, terms and conditions subject to change without notice. 

About iSeatz.com

iSeatz.com is the provider of customized Travel and Entertainment technology solutions that drive brand devotion and revenue for each of its industry-leading customers.  Leveraging its expertise and research, iSeatz delivers a demographically relevant offering that catapults its customers to the forefront of their respective market segments. iSeatz delivers its solutions through a flexible Service Oriented Architecture that enables easy integration and supports a simple interface that drives repeat usage and extreme functionality. By providing this adaptable, strong and creative platform, iSeatz has built a product that is uniquely positioned to accommodate each customer’s needs, business rules and technical specifications.  iSeatz is the first and only company to offer customized product set tailoring, a multi-experience cross selling-engine and consistent shopping experience. In addition, iSeatz provides dedicated  24/7 multilingual customer support, pricing, content and flow that make sense for your business, generates revenue, and shifts share from higher cost channels and competitors.  To learn more about iSeatz.com visit www.iseatz.com.

About Delta Air Lines

Delta Air Lines (NYSE: DAL) offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 311 destinations in 52 countries.  With more than 60 new international routes added in the last year, Delta is adding international flights at a faster rate than any other major U.S. airline and is a leader across the Atlantic with flights to 32 trans-Atlantic destinations.  To Latin America and the Caribbean, Delta offers more than 600 weekly flights to 58 destinations.  Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 15,000 flights offered by SkyTeam and other partners.  Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services.  Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 462 worldwide destinations in 98 countries.  Customers can check in for flights, print boarding passes and check flight status at delta.com.